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DIGITAL INNOVATION DRIVES CUSTOMERS TO SWITCH BANKS

One of the main reasons why millennials make the decision to change their banking provider is the availability of innovative online solutions. They want more personalized offers and the feeling that they are important and appreciated as customers. As a financial institution, take advantage of new technologies and knowledge about your customers’ needs and preferences. Focus on accurate, real-time, Big Data-driven communication with the young generation – this is what they expect. Until recently, changing a banking service provider has…

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WHY PERSONALIZE CUSTOMER EXPERIENCE

Researches show that consumers expect very personalized experiences and recommendations. They are more likely to shop and get involved in the websites which offer personalization. On the other hand, when consumers encounter irrelevant content that wastes their valuable time and distracts their attention, they become frustrated and the chances that they’ll return are low. A 21st-century shopper often does not even leave his or her apartment, a car or another means of transport. With access to the internet anytime anywhere,…

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TOWARDS UNDERSTANDING THE CUSTOMER

The way of thinking, expectations, and types of interactions that customers have with providers are constantly changing. To stay in customers’ minds and hearts for longer, it is crucial to understand people and their needs, as well as to find ways of efficient communication. Changes in customers’ preferences force an evolution of the world of marketing. In the era of modern social media, rapid technology development, automated advertising mechanisms and audience analysis, marketing needs to continuously change. In order to…

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