Can you think about a day, from the latest months, that you didn't have a smartphone in your hand? Probably not. And maybe it's not ideal, but for advertisement, it is more profitable than you may think. A few reports showed that during 2018 United States marketers spent $30.9 billion on mobile advertising alone, which was 63% of their total digital ad spend. These numbers are enormous because of the rapid growth of mobile device usage. But there are also other benefits of mobile advertising. ...

Big Data is a big topic nowadays, not only for the major companies (because they knew for a while that it would be an essential matter) but also for the smaller ones. Gathering and sharing large amounts of data is inevitable these days. But the issue of data security is still in its infancy. What can be done to make sure that our data is going to be safe? With major data breaches from latest years many experts are searching for a way to solve the Big Data security issues that led to these events....

Can your company value its data? It's probably precious, but who can tell how much is it worth? The value of data can grow every moment, by gaining more insights about customers, by selling it to the other parties, or by producing more data on your company's own. Through data monetization, your business can start treating information as an asset and gain benefits from taking its value to the maximum. But if you don't believe us, here are a few real-life data monetization examples of how companies...