Successful mobile marketing means identifying your audience and delivering personalized content. Bulk SMS advertising offers to reach a great audience but doesn't meet other conditions. That's why targeted marketing is the future of mobile avertising....

Poor management of Big Data is a real privacy risk. But without data analytics, companies have a hard time understanding customers behaviours and making smart decisions. That’s why carefully planned data management strategy is crucial to ensure that data moves around with minimal risk. But how can we make sure to keep the privacy in the age of Big Data?...

Personalization is all about making customers feel understood. Improving their digital experience is a key to increase company’s profits. Chatbots, and more specifically AI conversational agents, offer your clients a high-level personalization that can improve their experience. Together with our real-time marketing engine, they are the perfect innovation that offers complete customer data-driven digital experience....