prime real-time

Take communication with customers to a higher level of personalization and real-time interaction.

The challenge

Traditional economy companies suffer a decline in revenues and profits caused by commoditization of their services, stiff competition from fintechs, startups and Internet players who disrupt the business landscape. The need to find a way to stay competitive. Their main advantage is data – a resource the challengers can only dream of.

The solution

Retixa has been designed from scratch to help traditional economy companies with creation of new revenues based on their data. The duration of each project is 3-6 months. Retixa has a growing revenue potential roadmap. Estimated implementation cost is to be 3-5 times lower than competitive solutions.
Retixa
Foundation
Real-time marketing solution for clients to enable more effective sales to the customer base, delivered as a stand-alone product or integrated with the existing marketing estate.
Retixa Data
as a Service
With Retixa Data as a Service, a statistical analysis of different data sources in your disposal can be shared with your partners as anonymous, aggregated data.
Retixa
Advertising
Retixa also provides an out-of-the-box platform to 3rd parties. Our clients are able to serve their partners (retailers, Internet service providers or banks) with services based on their customers’ data.

Insights

Main benefits of behavioural segmentation in marketing
|by Krzysztof Goworek
The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ ...
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The importance of behavioural segmentation in marketing
|by Krzysztof Goworek
95% of customers are searching for more personalization in marketing. Hyper-targeting and perfectly crafted messages lie at the basis of increasing customers’ engagement. But if there’s one thing that could take marketing personalization to a higher level, it’s behavioural segmentation. Behavioural segmentation is a process that groups customers based on their behaviour, such as purchasing habits or...
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Best data collection methods for improving your customers base
|by Krzysztof Goworek
Data is one of today’s most valuable resources in business. Collecting information about customers allows companies to understand their interests and needs better. There are a variety of methods for collecting data, and it’s hard to choose the best one. That’s why we are taking the time to introduce you to this topic! Get to know the best data collection methods and decide which one...
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