Nowadays, people consume most of the digital content with mobiles and smartphone devices. Therefore, while thinking about your content marketing strategy, you should put the old desktop-based approach aside and focus on making your campaigns mobile-first. Using the power of mobile content marketing can be the first step in creating a truly beneficial marketing strategy. There is no possibility...

The first part of our article introduced you to behavioural segmentation and how to perform it successfully — this time, we want to put our primary focus on the benefits of behavioural segmentation in marketing. Behavioural segmentation is more challenging than other segmentation categories, like demographics and geography, but is definitely worth the reward. Understanding the needs of your customers’ ...

95% of customers are searching for more personalization in marketing. Hyper-targeting and perfectly crafted messages lie at the basis of increasing customers’ engagement. But if there’s one thing that could take marketing personalization to a higher level, it’s behavioural segmentation. Behavioural segmentation is a process that groups customers based on their behaviour, such as purchasing habits or...