How have a few companies outperformed the competition and achieved substantial income growth? That's pretty simple – with the potential of data gathering! Their success was achieved primarily by developing a deeper understanding of their consumers and their behaviours. Then, they embedded these insights into meaningful changes in the company's strategy. Third-party data is the type of data that you buy from outside sources. The sellers are not the original collectors of that data; they are data...

In today’s world, every company operates on data. And every company wants its revenue to get bigger. But not every company know that data monetization can be both beneficial and successful. Each data has its value, but insights gathered from this data can be even more valuable. Therefore, companies are trying to use each tool possible to grow their revenues. Data monetization can be achieved both ways. First, by focusing on internal data to improve a company’s productivity and operations. A few...

Nowadays, the number of people using smartphones, tablets or other electronic devices, is growing rapidly. The amount of data produced with these devices is vast and hard to process. Telecom operators are finding this a challenge, that is very difficult to handle. However, thanks to Big Data Analytics solutions, they can make this an opportunity, a profitable one even. The flow of information is as important as the flow of goods. The total mobile data traffic has grown 4,000 times over the past 10...