Data analytics is continuously increasing, and businesses that use it are benefiting by drawing new insights from it, constantly collecting and analysing various customer data. Customer data collection is and will always be a hot topic, but how to ensure you have valuable insights gathered in a privacy-friendly way?...

SMS will always be an effective way to reach customers with personalized communication and significantly low marketing cost. Our previous article about SMS marketing listed its main advantages and provided tips for developing a successful marketing strategy. But as it was written a few years ago, we wanted to check if it is still a good way to engage your customers. ...

Nowadays, consumers can be reached at all times To marketers, all the information about customers’ activities presents a fantastic opportunity to adjust marketing strategies. Using Big Data analytics in marketing can help maximize marketing output. ...